adidas Originals

Chinese New Year

We had the opportunity to work under Enric Soldevila’s art direction to bring to life the universe of Adidas Original’s 2020 new collection. Based on the Legend of Nian, this video combines the mysticism of this legend with the modern urban lifestyle. proudly represented by Angelababy, Eason and Yang Mi. Due to the character of the video concept and its graphics, we needed for us to use a combination of different techniques to obtain a unique result. We are now proud to present the outcome.

  • ClientHypebeast
  • Creative DirectorEnric Soldevila
  • DateBarcelona – September 2019