adidas Originals

Nite Jogger | 当城市睡去

For Honk-Kong based agency Hyperbeast  and directed by  Enric Soldevila, this film encourages Asian Gen-Z to start creating and stop following, featuring Adidas Nite Jogger Jackson Wang. The first adidas shoe with reflective technology released in 1980 made to shine in the darkness and stand out against boredom. To break from conformity and become a Night Creator.

  • ClientHyperbeast
  • Creative DirectorEnric Soldevila
  • PRODUCTION & ANIMATIONTHE OTHERS TV
  • DateBarcelona – September 2019