After the raise of capitalism in China, the society has finally given some power to the Chinese youth. Although it is still not fully clear on what’s good or bad for them, they finally don’t have to follow strict rules. To celebrate the re-launch of adidas three most iconic shoes that have ever been made, by any brand in history, we created a campaign to inspire Asian youngsters to have key values in life together with Kiko Mizuhara, Jackson Wang, Eason Chan, Angela Baby, Lu Han, Fan BingBing and Yang Mi. Because Icons are made, not born.

  • ClientHypebeast
  • Art directorEnric Soldevila
  • Production & AnimationThe Others Tv
  • DateBarcelona – January 2019