FROM FOOD DESIGN TO DESIGN FICTION

SCI-FI FOOD

Foodture Barcelona is a space for open dialogue where visionary projects, startups, science, design and innovation come together to explore and redesign the world of food.

Barcelona Design Center contacted us to create a strong and dynamic visual identity which would serve this year’s purpose and also be a platform for upcoming editions.
We worked alongside Plat Institute and Raúl Maldonado to create the visual identity and the whole concept and strategy.

Related to the content of these events and the ever-changing futures regarding food and culture, the logo itself is a variable element of the identity. We used two typefaces to reflect this attribute, one which would transform the other, as an unexpected gesture.

  • ClientHypebeast
  • Creative DirectorEnric Soldevila
  • PRODUCTION & ANIMATIONTHE OTHERS TV
  • DateBarcelona – September 2019