Theothers - Itaca festival

Itaca

As for many years now, The Others has developed the ÍTACA festival visual identity. 
This festival’s revolutionary and traditional nature demands of  strong and dynamic visual compositions. A key element of this edition’s branding system were the patterns.

Client: LINKPRODUCCIONS
Concept, graphics and website: The Others
Date:
August 2019

Theothers - Itaca festival

Iconography

Together with those patterns, icons give voice and character to our designs. In fact, iconographic compositions work sometimes as a pattern too. 5 of these icons represent the different concert types that this festival holds.

Theothers - Itaca festival
Theothers - Itaca festival

Applications

Theothers - Itaca festival

Copy

ÍTACA claims for social and environmental causes. Through catchy and funny copies, the whole brand acquired a new voice that made it close and casual.
Theothers - Itaca festival
Theothers - Itaca festival
Theothers - Itaca festival