Micos – A Primate Story
The message was clear: You are also a primate.
The idea behind the photo exhibition was to portray the primates with a human approach, showing their portraits with very natural facial expressions. Among the portraits, mirrors were placed as a surprise to the viewers, revealing that we all belong to the same origin.
The audience reflection was followed by an information tag, as the rest of the species, which described “human” as another species by its scientific name and geographical location.
Client: Museum of Natural Science – Barcelona.
Concept, graphics: The Others
Date: August 2019