Music Moves Europe

MME — Dialogues

Client: European Commission
Art Direction, Graphic Design, 3D and Animation: The Others
Date: May 2019

Our goal was to develop an identity for the MME Dialogues, which would continue with MME’S image, but at the same time evolves and emphasizes its assets: Creativity, Diversity and Competitiveness.
Background

Music Moves Europe (MME) is the overarching framework for the European Commission’s initiatives and actions in support of the European music sector. Developed from a series of meetings with representatives of the music sector starting in 2015, MME was launched as a strategic initiative by the Commission. It has since developed further as a framework for discussions, and today it stands for the EU support for music.

The Concept
The goal was to develop an identity for the MME Dialogues, which would continue with MME’S image, but at the same time evolves and emphasizes its assets: Creativity, Diversity and Competitiveness.
From these main concepts, we developed a set of shapes, representing the different components of music and their interactions. The idea was to incorporate these geometric elements into variable and dynamic compositions, and bring them to life by creating a three-dimensional world around them.
The result is a set of changing sets involving action, balance, movement and diversity, which creates an atmosphere around music and its reach.
The Sceneries
The Animation
The Applications