Obertament is an organisation that aims to demistify the topic of mental health in society.
They needed a bookmark for their events and we came up with an secret message, encoded in a code made by squares of dots (taken from their logo). The legend shows how to crack the code.
Client: Obertament Fundació
Concept & graphics: The Others
Date: January 2017
The message reads ‘Canvia la forma de mirar i el que mires canviarà’, which translates as ‘Change the way you look at things, and what you look at will change’.
Printed on recycled thick paper with an embossing technique, the bookmark has a special texture and depth.