Significats is a love letter to Catalan.
Through a communication project that encompasses a visual and interactive experience, the beauty of Catalan is shown, making a tribute to the most beautiful words of this language.
From a series of static, dynamic and interactive visual pieces, we play with visual poetry to explore the emotions that transmit the chosen words. To focus only on the expression of the word itself, only one font family and a combination of colors are used: white on black. With these resources, the project plays only with form, composition and interaction to synthesize the meaning of the particular word.
Catalan, the language we use to dream and love, is often eclipsed in everyday life. Therefore, we try to reclaim the beauty of Catalan, giving to understand its sonority and musicality in an emotional way that goes beyond the same word. We have created Significats to motivate the awareness of Catalan and encourage its use, making known the most beautiful words of our language.
Client: no Client
Concept, graphics and website: The Others
Date: August 2019
Sharp grotesk is a Swiss style sans serif font with personality. This typographic family includes many variations, which makes it possible to create a coherent, varied and heterogeneous visual identity.